Animal Awareness Campaign / Graphic Design (A2 Unit 1)

During my time at Xaverian college in my second year the first project I chose to do was based on Animal awareness and creating a campaign to help prevent cruelty/neglect. However I decided to aim mine towards children as my main audience helping them understand how to take care of animals in small comic strips, telling them what they should do when coming across a stray or how to look cope when a pet runs away. So as an animal lover myself and a huge fan of creating adorable characters I absolutely enjoyed this project. 

The way I usually work is very spacious and scattered as I like to show off my ideas in sketches and little doodles, I feel extremely comfortable working this way and I am always happy with the outcome. Most of the time I tend to use pencil and then fine liners before moving on to anything else.

These were all on sheets of A3 in my portfolio folder. Since it was for animal awareness I came up with a variety of different names, once I was satisfied with the chosen name I then began developing the type of title I wanted to use for this project.

 After the title I then sketched out many different types of logos, from paws, bandages and hearts. Until I again found the logo I liked best.

 Simply because this project was aimed towards a much younger audience I had to be certain it would be something that would catch their eye. I am a big fan of Japanese cartoons and there is a certain style called "Chibi" which means "small person" or "small child". It is a style where limbs and bodies are usually smaller while the heads remind large with cute features.

So for each character who were all children themselves I created them animal costumes representing not only their favourite animal which children usually tend to have but animals that would turn up in each of the comics I created and how they should deal with the animal's situation.

All of them had names from "Franky Fox", "Bella Bear", "Bobby Bunny", "Daisy Dog", "Molly Mouse" and  "Cody Cat". I did this because it would help children to warm up to the characters much more and become familiar with them.

This was merely just an introduction into the series of comics. All the characters were creating an animal campaign themselves. I did the sketching first, then outlined with finer liner before scanning and moving this image on to Photoshop CS5 so I could begin colouring with my tablet.

I created a series of sticker designs before colouring them again with my tablet.